You’ll even be able to see which songs were added for which friend. Blend: Once your friend has accepted the invite, Spotify will generate your shared Blend playlist, which will include songs and recommendations that reflect everyone’s music preferences and tastes.Then, tap “Invite” to select people to Blend with. Create + Invite: Just search “Blend” within the “Search” tab on Spotify.

Available for Free and Premium users, music lovers can create personalized playlist in three easy steps – Launched in August 2021, Spotify Blend combines the best of the platform’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it even easier for users to connect, discover, and bond over the music they love. Starting today, users can expand their listening tribe with up to 10 people in a group, whether it’s their fellow music stans, close friends or chosen family. Previously, users could Blend with one friend or family member at a time.

Create a Blend playlist with up to 10 people.Connecting artists and fans on an even deeper level, Blend will now allow users to merge musical tastes starting with 20 artists. Blend with some of your favorite artists including BTS.Profitability still remains a concern - if not for the company itself, then for investors - but extra features like this could make a difference.PHILIPPINES – Today Spotify is expanding Blend – a feature which allows users to create shared playlists with two new features: And with premium subscriber numbers rocketing past 188 million in Q2 2022, this new feature could potentially draw more potential customers into the fold. Though Spotify has a history of deep social integrations (it used to outright require a Facebook account back in the day), it arguably hasn't fully capitalized on the possibilities that exist inside its own network, though efforts like these might signal a shift. Getting auto-curated music recommendations based on your friends' listening preferences is a novel idea that could increase customer engagement. For those who can access the new Friends Mix playlist, Spotify says it is updated every day, thus keeping the recommendations fresh.Ī feature like this almost seems inevitable in hindsight, considering the amount of data Spotify has on its users and the prior Blend feature. Emphasizing the role of friends and peers in our music taste, the company shared that more than 11 million Spotify playlists contained the word 'friend' in them.

Spotify blend playlist with friends